1.
Your sponsoring advertisers will want
some to distribute. This has a few advantages for your organization
as free Tool Kits will get into the hands of families with money
to donate. Also, these advertisers will feel like a part of your
mission and may give an end-of-year donation.
2. The
schools are the most logical place to reach most families. However,
if you are not printing up enough to cover 100% of your population's
families, you will end up leaving some schools out, and that could
be bad public relations.
3.
The organizations helping families (Department of Human Services,
Police, Juvenile Court, etc.) should be very interested in having
some to distribute.
4. You
can publicize through local news media that you will be handing
out Tool Kits to organizations that want copies to give to the families
they serve. Then, perhaps on a Saturday morning, churches, service
clubs, stores, etc. could come by and pick some up.