NATIONAL FAMILY
COMMUNICATION INITIATIVE
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The Attractiveness for Advertising Sponsors. Getting a lot of advertisers may seem like a big job, but it may be a lot less work than you are already doing on other types of fund-raising.
There are at least 4 good sources for ad revenue. 1 These are businesses and organizations that are interested in selling especially to families. This is a great opportunity for advertisers who want to reach parents and kids. Their ad will be delivered right into the hands of families. Unlike a newspaper ad that will last only until the next newspaper comes out, this ad will be a part of a game that builds family relationships and has the chance of being used for months and years. Your sponsor's ad will be waiting there to be seen again – and again. Since every game grid encourages families that have difficulty talking to get into counseling, we recommend that each grid have an advertisement for a different counseling/psychotherapy source. As a therapist, I know how hard it is to find a good advertising source, so you should be able to sign up six counselors right away. Focus on this group right away to get off to a good start. We give you a sample email you can send to counselors and therapists. And don't forget people who work out of their homes like handymen, plumbers, cake bakers, Amway and other similar kinds of distributors, etc. These people cannot afford yearlong advertising. But, they can get their business known by an ad on the back of a game grid in the Great Family Conversations Tool Kit. We will give you a list of 93 different type of family-centered businesses. Some, like restaurants, churches and gift shops, are types where there is no long-term benefit to offer exclusivity. But, the majority will likely sign up for the next distribution if they are protecting their business' exclusivity on the Tool Kits. The easier the second distribution, the faster you make money. 2 Many public organizations, and even private concerns, want people to remember them or give some advice. For example, the Fire Department may want to place a message if they have too many fires starting because of bad electrical wiring.
3 There are individuals and organizations who just want to say something positive to the community. Many people would like to have an audience for what they value whether that be driving slower to keep kids safe, using turn signals, proclaiming their belief in youth, keeping dogs on leashes, etc.
4 Groups of people, families, and friends might want to honor someone, some couple, or some group. Perhaps this is a memorial to a revered family member who has passed on. Maybe there is a 50th anniversary to announce. Or some beneficial contribution to the community.
Let your Advertising Sponsors know that if all copies are not given out to families, you will continue giving them out until they are all distributed. This just lengthens the usefulness of their advertising. We provide you with Sponsorship Ad Worksheets that can be dropped off at many business locations and given to other types of sponsors.
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